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Bates Individual Comfort System Lets The Wearer Get Into Their Comfort Zone

Bates Launches Proprietary Adjustable Comfort Dial Technology

ROCKFORD, Mich.—A genuine breakthrough in advanced comfort technology, the new Bates Individual Comfort System gives the wearer the freedom to customize the comfort of their footwear.  By using the new “dial” technology, each individual can choose the comfort zone that’s right for them.

Every individual is unique, and so are their foot comfort needs.  The new adjustable comfort system from Bates can be adjusted for each individual’s unique comfort tastes and requirements.  Developed by the Bates Product Design Team and wear-tested by actual customers, the innovative “dial” technology offers a truly effective way for consumers to define all-day comfort on their own terms.

The comfort system is not only highly flexible, but is easily customized. The adjustable comfort dial is built directly into the midsole of the shoe and is easily rotated to rest at one of four zones. Each zone satisfies different comfort needs and allows the user to put comfort where they want it. Here is how it works:

Firm Zone:  Increases energy return and maximizes all-day support
Outward Zone:  Reduces outward tilt and encourages natural walking motion and stability
Cushion Zone:  Increases heel cushioning and maximizes shock absorption
Inward Zone: Reduces inward tilt and encourages natural walking motion and stability

Bates Individual Comfort System will be available in a number of select boots in the Bates Fall 2008 tactical line. Focusing on end-users who typically spend much of the day on their feet, the initial product launch will be footwear designed specifically for law enforcement personnel with future strategic applications for the military.  Unique, eye-catching in-store displays will demonstrate how easy and effective the Bates Individual Comfort System is to use for the consumer.

With a commitment to service and product excellence, Bates Footwear is a division of Wolverine World Wide, Inc., one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. Wolverine’s portfolio of highly recognized brands includes: Bates(R), Hush Puppies(R), HYTEST(R), Merrell(R), Sebago(R) and Wolverine(R). The Company is also the exclusive footwear licensee of popular brands including Cat(R), Harley-Davidson(R) and Patagonia(R). The Company's products are carried by leading retailers in the U.S. and globally in nearly 200 countries and territories.

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